Tuesday, 10 Oct 2012.
Guest Lecture today presented Antony Liem, one of the founder of Merah Putih Incubator. He shared a lot of things about e-commerce in Indonesia. He was also one of the founder of famous socialite site kaskus.
The conclusion of his lecture is one:
Do not start e-commerce business now!Indonesian people, culture, law, system are not ready yet. Instead, run business which are the supporting business of e-commerce. There are 4 types of supporting business of e-commerce:
1. Logistic Solution
2. Payment Solution
3. Price Comparison
4. Affiliate sales or Marketing
Those four are great opportunies following the rapid growth of internet penetration in Indonesia static or mobile.
One thing which captured my attention was his theory about Capital Ladder. It is a step of capital funding trust from different sources.
According to the lectures there are seven (7) sources people can get their capital. The higher the level, the more trustable and valuable business you have.
1. Sweat.
The very basic human capital. Our force is our modal.
2. Personal Money/Loan/Deposit
The very basic way people start their business is using their own money. Either it is their saving, loan or every personal liquid assets.
3. Angel Investor
Is a first kind of investation. But the investation is not to the business, but personal to the person. Usually comes from family, friend or mentor who believe in us. This type of investation required no fullback payment. Sometimes doesn't need to be paid back. That's why it is called Angel Investor.
4. Incubator
Incubator term here is taken from the same term of baby incubator. The new born "baby" company is guided by an incubator company to start its business. The incubator help not just the fund but also the skills and tips needed for that particular business. Merah-Putih is one of the example of incubator company in Indonesia.
5. Venture Capital
A venture capital agent will collect fund from fund holders all over the world. And then analyze it, calculate it, so that the fund which collected can be allocated to special business been analyzed. (I think one my friend work in this area. Finally I know what is he really doing. Haha)
6. Bank Loan
In this particular step, means that our business is actually worth a value to a Bank. A very trustworthy organization for business recogniztion.
7. IPO
The last funding step is IPO.
2 comments:
Bang, I think Search Engine Optimization is most important to support e-commerce business. Nowadays, we can see a lot of web offer services to optimize website in search engine :)
@Bobby: Can't agree more. But, probably big e-commerce company might choose to have business arrangement with Search Engine Company than Optimizing its web.
But who knows, it might works.
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